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Tattersall's Limited - 4D Web |
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 Tattersall's Limited (ASX: TTS) is a Victorian lottery/gaming company. Tattersall's is licensed to sell lottery related products including Super 66, Tattslotto, Oz Lotto, Instant 'scratchies' and Keno in the Australian states of Tasmania and Victoria, as well as the Northern Territory and Australian Capital Territory. Tattersall's-related products are sold in 900 venues across Tasmania and Victoria. It is commonly known as Tatts.
Gaming operations
Tattersall's has an effective monopoly over lotteries in Victoria, Tasmania, and the Northern Territory, there being no other licensed operators in these states. (In the Australian Capital Territory, Tattersall's operates in competition with New South Wales Lotteries.) The company also owns several poker machines and the rights to betting in the Australian Football League matches 'Tipstar'. Their main competition is from Casinos. Games include "Tattslotto", which runs on a Saturday night; "Super 7's Oz Lotto", which runs on a Tuesday night; "Wednesday Lotto", which is the same as Tattslotto but operates on a Wednesday night; "Tatts Keno", which operates every day; "Tatts Two", which also operates daily; and "Powerball", which runs on a Thursday night. Players can choose numbers in all games themselves or request a "Quick Pick" where random numbers are chosen by a computer. Most games are shown on commercial television at around 9:00. Keno and Tatts 2 results are published in local newspapers. "Scratchies" can be purchased at retail outlets. Players can invest in a "Tatts card" which can register their weekly numbers records all tickets they purchased and guarantees prizes even if a player loses the ticket.
In April, 2007, Tatterstall's acquired Golden Casket from the Queensland Government in a $530 million sale, with the proceeds going to the Royal Children's Hospital.
History
The history of Tattersall's can be traced back to George Adams in 1881. Adams moved to Australia from England at the age of 16 and worked in many positions including publican, stock broker and baker. In 1881 Adams who worked as a publican in Sydney took bets on horses which could be considered the start of the gaming company.
However, the company started a serious lottery when Adams moved to Hobart in 1895 a move supported by the Tasmanian Government. He set up his first operation there and eventually the company grew/developed in other states.
Controversy
Being a gaming company Tattersall's is subject to controversy. While the company has often enjoyed support from both the Victorian and Tasmanian governments, gaming has become a problem in both these states. Neither state has banned advertising of Tattersall's products despite the fact they run advertisements cautioning engagement in gaming. The company could be subject to legal battles, some complain about the odds of games. Tattersall's generally only returns 60% of weekly revenue back into the prize pools (some is saved for a Super Draw). It is estimated that 1/3 of Victorians play Tattersall's games each week. This rising in the Super Draws. In 2004 Tattersall's changed the appearance of their tickets and replaced the outlet machines across Australia. The new tickets they developed were considerably longer and the numbers were squashed smaller; making them harder to see for older players (who make up a large proportion of their customers). Other people complained that Tattersall's tickets looked too similar to supermarket receipts and were being thrown away. Their exclusive licences to many gaming operations are constantly under review by state governments.
Inheritance
When Tattersall's was founded, George Adams structured the company so the original workers' families would inherit the profits. This created so-called "Tattersall's heirs": subsequent generations inherited a share in the company's profits. This was sometimes thought of as being unfair seeing people inherited the profits of a multi-million dollar company simply through birth. In 2005 the company decided to list on the Australian Stock Exchange "Tattersall's heirs" were now allowed to sell their stake in the company and for the first time the public could buy into it. After the listing on the stock exchange local newspapers and other news media listed the names of these "Heirs".
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Millionaire
